Eight Things to Know Before Opening a Yoga Studio



Yoga is a booming! People around the globe are showing their interest in the yoga asanas to help with stress relief and to lead more balanced lives. More and more people are wanting to get in on the boutique studio fitness trend and open up their own studio. If you have been thinking about going from teaching classes to opening up your own yoga studio, here are some things to consider before taking the big leap.

1. Have Sufficient Financing

Do not ever assume that you just need the four walls, some bamboo flooring,  mirrors and the students will come. The fact is that you need to make heavy investment on a wide range of things such as rent, staffing expenses, taxes, build out, marketing and advertising. A beautiful space is great, but getting the people into the doors is most important.  

2. Pick A Perfect Location

Location, location, location!!! Where you choose to put your yoga studio matters, and not just a little.  Parking, accessibility and high traffic areas are just a few things you should consider when looking for the perfect space.

3. Pick a good logo

Your logo will be everywhere so make sure it is easy to read, makes sense and is something men and women will like. Your logo will be what you are remembered by so make sure it is memorable and conveys your brand message to your audience.

4. Charge the right amount

Many yoga studio owners make the mistake of offering their services free to students and clients. You paid and invested a lot to of time and money to learn your yoga skills. You must put a price tag on the yoga services you intend to offer from your studio otherwise this is just a hobby and not a real business.  If you offer your classes for free or at too low of a price, your clients may not take your skill seriously and they may not commit to your studio.

5. Hire experienced instructors

Ever gone to a yoga class where you knew the instructor was brand new? Guess what, so do your members and they won’t be members for long if your schedule consists of all new teachers. Don’t get me wrong new graduates are great, but make sure you diversify and have a variety of experienced yogis as well. Your clients pay the fee you have set. So, naturally, they expect you to deliver high-quality services, trained instructors included.

6.Evaluate Your Staff’s Performance

Performance is key and they more mats you have in the room, the better that is for everyone. Make it a priority to train and mentor your staff with high expectations. Communicate your idea of a yoga studio. Some instructors may not like your watchful eye on them as they may find it stressful and tedious. Some of them may find that you are interfering in their creativity and growth as an instructor. You should address all such fears by establishing a friendly conversation with them. In the end, such efforts will only benefit your business.

7. Policies And Procedures

After all this is a business so run your yoga studio professionally. It must have a set of policies and procedure to conduct daily business. Most importantly, your studio must hold policies that are capable of protecting your students and staff members fully from any type of discrimination and favoritism.

8.Communicate and Connect with your Clients

Everyone wants you to know their name, so learn it.  Your high yoga skills will go waste if you don’t get to know your clients and find out what it is they want and make it happen. Do not get so caught up in the business you forget about the importance of connecting in the yoga room and outside the yoga room. Yoga is about community and the more you are out connecting with your students and members, the more likely you are to have a long standing successful business.

May 30, 2018